CONTENTS
INTRODUCTION: Charting a Roadmap to Great Ideas
UNDERSTANDING JOBS TO BE DONE:
FINDING HIGH-POTENTIAL AVENUES FOR GROWTH
KNOW WHERE YOU’RE STARTING FROM
CHAPTER 1. Jobs: What Customers Are Trying to Get Done
CHAPTER 2. Job Drivers: Why Customers Have Different Jobs
CHAPTER 3. Current Approaches and Pain Points: How Customers Look at Today’s Solutions
CHART THE DESTINATION AND ROADBLOCKS
CHAPTER 4. Success Criteria: The Customer’s Definition of a Win
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