Jobs to Be Done

ACKNOWLEDGMENTS

Any acknowledgments for a book on Jobs to be Done must lead off with a salute to Harvard Business School Professor Clayton Christensen. Clay first popularized the idea in his 2003 book The Innovator’s Solution, and he continues to write and speak to make this thinking well known. He mentored me at a crucial time in my career, and I was proud to work with him for six years at the consulting firm he cofounded, Innosight. My former Innosight colleague Scott Anthony also influenced my thinking, and I fondly remember our first project using Jobs to be Done to shape the specifications for a new mobile device. The road we set out on back then culminated in the Jobs Atlas that underlies this book. I also learned about the best ways to ...