Job Searching with Social Media For Dummies, 2nd Edition

Chapter 6

Blogging Your Way to a Job Interview

In This Chapter

Figuring out what you have to blog about

Discovering how to set up and run a blog like a pro

Landing a guest-blogging opportunity

The age of blogs as some kind of odd, private exhibition is over. Today, blogging is a respectable way of publishing ideas geared at a particular audience. If you have great content for that audience, you can easily build credibility online. By voicing your opinion, interviewing experts, or sharing new news, you’re telling your readers that your topic is something you’re passionate about and may even have some authority on. And the longer you blog, the more credibility you gain.

Your original blog content may, therefore, wind up becoming your biggest career asset. Many aspects of your personal brand are on the surface of things, like the picture you use and the value statement you develop. But a blog provides deep insight into your voice, your passions, your values, and your abilities. Blogging is the part of your personal brand that can’t be duplicated by anyone else. And your blog is completely under your control. The amount and types of content you publish are reflections of your own volition ...