Acknowledgments

We had many beneficial discussions with several people. Lesly Regis, Senior Vice President of Business Transformation at HSBC, was of invaluable help. His frequent questions shaped our approach and many detailed suggestions improved our chapters. We are deeply indebted to Zhilan Feng and James Lambrinos of Union Graduate College for reviewing our writing on the capital asset pricing model and price elasticity. We also thank Necip Doganaksoy of GE Global Research for his comments on the text. We both had the benefit of having been taught by Gerald J. Hahn of GE Global Research (retired). We also thank David Bobeck, Senior Vice President of Credit Suisse, for his support in the early phases of the project.

We thank Christopher Gotwalt ...

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