Chapter 20
Association AnalysisPerform Market Basket Analysis
The Association Analysis platform is available only in JMP Pro.
Association analysis enables you to identify items that have an affinity for each other. It is frequently used to analyze transactional data (also called market baskets) to identify items that often appear together in transactions. For example, grocery stores and online merchants use association analysis to strategically organize and recommend products that tend to be purchased together.
Association analysis is also used for identifying dependent or associated events. For example, you can identify car parts that seem to ...
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