JMP 13 Consumer Research

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Chapter 9

Uplift Models

Model the Incremental Impact of Actions on Consumer Behavior

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Use uplift modeling to optimize marketing decisions, to define personalized medicine protocols, or, more generally, to identify characteristics of individuals who are likely to respond to an intervention. Also known as incremental modeling, true lift modeling, or net modeling, uplift modeling differs from traditional modeling techniques in that it finds the interactions between ...

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