Index
Consumer Research
A
Agreement Statistic 45
Aligned Responses 36
All Levels Comparison Report, MaxDiff 194
B
best-worst scaling 174
Burt table, Multiple Correspondence Analysis 79
By variable 104
C
Categorical Platform 29
Free Text 34
Launch Window 32
Overview 31
Report 40
Structured 34
Supercategories 39
Choice modeling 117–169
Choice platform
Effect Marginals 139
Joint Factor Tests 139
No Choice option 129, 134
Profile data 130
Save Gradients by Subject 119, 141, 174
Save Utility Formula 141
segmentation 119, 174
Subject data 134
Willingness to Pay 141
Common Factor Analysis 106
common factor analysis 99
Compare Each Sample 55–56
Comparisons with Letters 56
Comparisons, MaxDiff 194
Confidence Intervals, MaxDiff 194
Correlation ...

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