Index
Consumer Research
A
Agreement Statistic 46
Aligned Responses 38
B
By variable 76, 165
C
Categorical Platform 29
Free Text 36
Launch Window 34
Overview 33
Report 41
Structured 36
Supercategories 41
Choice Modeling 89–132
Choice Platform
Launch Platform 102
Segmentation 119
Single Table Analysis 116
Common Factor Analysis 78
common factor analysis 71
Compare Each Sample 56–57
Comparisons with Letters 57
Confidence Intervals 103
Correlation of Estimates 103
Crosstab Format 44
Crosstab Transposed 45
D
Daganzo Trip.jmp 125
E
Effect Marginals 103, 111
Eigenvalues 81
exploratory factor analysis 71
F
Factor Analysis platform
By variable 76
Freq variable 76
Weight variable 76
Firth Bias-adjusted Estimates 134
Free 39
Free Text

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