Chapter 9
Discrete Choice Designs
The Discrete Choice designer creates experiments with factors that are product attributes. A collection of attributes is called a product profile. Respondents choose one in each set of product profiles.
Industrial experimentation deals with the question of how to improve processes to deliver better products. Choice experiments help a company prioritize product features for their market. The purpose of a choice experiment is to define a product that people want to buy.
Choice experiments always involve people comparing prospective products and picking the one they prefer. For example, suppose a computer ...
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