CHAPTER 15
Advertising Expenses
Alert
At the time this book was printed, Congress had not extended numerous breaks for 2012 that had expired at the end of 2011. Check the online supplement in February 2013 at www.jklasser.com or www.barbaraweltman.com to see whether these breaks apply for 2012 returns.
You may run advertisements in newspapers, on the radio or television, or in magazines or trade journals to sell your products or services. You can deduct these costs, as well as the costs of other promotional activities. At the same time, you will discover that some costs cannot be deducted or that certain costs need to be deducted as another type of business expense. In this chapter you will learn about:
- Ordinary advertising expenses
- Promotion of goodwill
- Prizes, contests, and other promotional activities
- Help-wanted ads
- Web sites
- Social media
- Where to deduct advertising expenses
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