Introduction

Hello, Cleveland! (Or wherever you are as you read these words.)

I'm Jeff Carlisi. For more than twenty years, I played in the band 38 Special. I toured the world, sold millions of albums, wrote and recorded a bunch of hits, and performed before millions of fans. Along the way, I learned that success doesn't come from talent or drive alone; you've got to think like a professional from the moment you strum your first note. And so once I left 38 and entered the business world, I realized I was in familiar territory.

Although you wouldn't expect it, the legendary business teams that created and lead Microsoft, Disney, and Starbucks have much in common with the Rolling Stones and U2. Each group consists of extraordinary individuals who ...

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