10.6. A Bounty of Benefits

After a little more than a year of development and testing, IDP's Web-enabled hybrid mail system is up and running, and will eventually handle multiple channel delivery protocols, such as SMS, WAP, HTML, XML, and PDF. Several postal operators have already licensed WEB ePOST. “The driving principle behind all our development efforts is interoperability,” explains Johnsen. “And it has paid off.”

J2EE technology gives IDP flexibility and ease of use. The company expects that licensees will market the solution for direct marketing, business-to-business communications, and other needs. And IDP envisions selling its solution to other ASPs for even greater penetration into corporations, while growing sales revenues outside ...

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