Chapter 3. J.Crew Rebuilds its Web Presence with the ATG Dynamo Suite
New York City-based J.Crew was first launched in 1983 as a mail-order company offering a line of men's and women's clothing, shoes, and accessories. The products sold by J.Crew are designed by an in-house staff and produced by third-party manufacturers in more than 30 countries.
The J.Crew brand quickly gained popularity for its subdued, classic style, along with the high quality of the clothes. J.Crew has proceeded to leave its mark on American casual dress by designing the first stone-washed chino pants, the roll-neck sweater, and the solid cotton pocket tee shirt in a wide range of nontraditional colors. These designs—revolutionary when introduced to consumers—have become ...
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