1.2. Why Standardize?
The simplest answer to this question is that standards expand markets and reduce the friction that impedes transactions. Standards allow businesses to focus on specific business problems rather than complex technical problems. They provide a lingua franca—a common language that allows any business, anywhere, at any time, to take part in the market.
Consistent, widely supported standards in enterprise computing are particularly important now that the Internet plays such a large role in new business development. Many students of the networked economy have noted a wide-scale move from economies of scale to economies of networks, where each new node adds value to the whole. In the past, transportation and communications markets ...
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