Book description
There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including: " Using the Web to find activism jobs and volunteer opportunities " Using Google Alerts, RSS feeds, and other tools to stay informed " Building cause-related web sites - even if you have practically no money or web experience " Engaging effectively on social networking sites " Promoting causes, events, or organizations without spamming " Getting more attention and links for a cause " Keeping allies informed via email, blogs, text messaging, and Twitter " Organizing local activists using global media, and using online activism to support on-the-ground work " Blogging to promote a cause: when it works, and when it's not worth it " Avoiding the common mistakes e-activists make
Table of contents
- Title Page
- Copyright Page
- Contents at a Glance
- Table of Contents
- Dedication
- About the Author
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- Introduction
- 1. Online Activism 101
- 2. How to Research Issues and Stay Informed
- 3. How to Plan, Promote, and Maintain a Website
- 4. Engage with Social Networking Sites
- 5. A Short Guide to the Ethics and Etiquette of Online Activism
- 6. How to Raise Funds Online
- 7. How to Use Multimedia as an Activism Tool
- 8. How to Keep Allies and Supporters in the Loop
- 9. Action Alerts and Online Petitions
- 10. It’s Your World, So Change It
- A. The 10 Common Online Activism Mistakes and How to Fix Them
- B. Online Activism Careers and Volunteer Opportunities
- C. A Short History of Online Activism Technologies
- D. Glossary of Terms
- E. Online Degree Programs for Activists
- Index
Product information
- Title: It’s Your World, So Change It: Using the Power of the Internet to Create Social Change
- Author(s):
- Release date: June 2010
- Publisher(s): Que
- ISBN: 9780768694291
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