Chapter 5. The Style Hand
SUCCESS CARD 18: Know Your Buyer & Understand Perceptions
Know Your Buyer
The Preparation Hand discussed the importance of reflecting the goals of the organization and clearly defining the personal image you want to convey. The Style Hand will give you the tools you need to dig deep and build an image that will serve you well in all situations. It has to do with crafting your appearance to influence how others perceive you. It's about thinking ahead of time to the messages you want to convey and to customizing your clothing, color, and grooming choices to communicate those qualities.
Now, wait a minute, you're thinking. Are ...
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