PART IIopen for businessthe strategic and tactical keys to business success
Developing a vision and creating a business plan are the first steps in the process of building a successful small business. The next steps involve determining the strategy and tactics that you’ll need to make your vision a reality. The following chapters help you lay the foundation for making your small business a success. These key steps are derived not only from my own personal experience but also from having worked with many small businesses in a great many fields.
The key steps I describe here are based on what I call the “cornerstones of your business”: purpose, promise, and principles. Upon this foundation, you construct the framework of marketing and sales, human ...
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