CHAPTER 4build a powerful business strategy
An entrepreneur tends to bite off a little more than he can chew, hoping he’ll quickly learn how to chew it.
—Roy Ash, cofounder of Litton Industries
ROY ASH WAS right. Confident that they can figure it out as they go along, most entrepreneurs and small-business owners strike out on their own without taking the time to develop a business plan. If you take that approach rather than embracing the process of developing a business plan, you may save a little time, but I guarantee you’ll make more mistakes—potentially costly ones.
The Value of a Business Plan
Every business, large or small, needs a business plan. In fact, every book written on the subject of operating a small business stresses the importance ...
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