It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused

Foreword

Michael Shares His Wealth

In today's "What's in it for me right now?" world, Michael Aun stands as a successful person who recognizes that "right now" is not as powerful as "day-by-day." Consistency wins the race. And consistency is only one of Michael's success attributes. Family man, high ethics, and dogmatic to achieve and be positive from the first minute of the morning until his head hits the pillow at night, are some others.

His engaging online publication, "Behind the Mike," is a misnomer. Michael Aun is always out in front. It's the reason he has achieved so much in his career, and it's the reason he will continue to achieve. I always read it from beginning to end. It's loaded with insight, humor, and wisdom.

In this book, It's the Customer, Stupid!, Michael goes to great lengths to explain the validity and the monetary value of customers, repeat customers, loyal customers, and referred customers. Because everyone is looking to make sales, build business, increase profits, and become successful now, this book addresses the gold in your own backyard that you are not mining. Your customers. Better stated, your loyal customers.

Michael has succeeded in the insurance business, which in my opinion is the most difficult business to achieve over the long term. In a market segment where no one wants to meet with the seller, Michael was always able to meet with the buyer, and he didn't just make sales, he established relationships and over the years has kept a fiercely loyal ...