Why Is This Story a Part of the Book?
I don’t know Gary. We have never met. I first read this story when I was a young, inexperienced practitioner. It made me laugh and think a lot. I believe this story, ignoring for a minute how fun it is to read, delivers an important message. It demonstrates extremely well what’s going to happen if user experience practitioners don’t work hand in hand with stakeholders in UX research. We researchers and usability people want to make the world a better place. This story is an excellent reminder of what might happen if we work not with stakeholders but against them.