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It's Our Research by Tomer Sharon

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Chapter 3

If you pick a methodology first, something must be wrong

Strategies for planning studies with stakeholders and techniques for developing the right research questions

This chapter calls for detailed planning of UX research with stakeholders. It discusses research plans and how to write ones that stakeholders appreciate, and it focuses on the most important part of planning studies – defining goals and research questions. The chapter ends with a discussion about selecting and describing methodologies in ways stakeholders relate to and about the power of injecting quantitative aspects into qualitative studies.

TK

Even with all the ...

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