About the Author
Tomer is a user experience researcher, speaker, writer, and leader. He is working at Google in New York, supporting Google Search with UX research. Previously, he led the user experience research effort for Google’s online advertising management platform, DFP (Doubleclick for Publishers). Prior to Google, he worked as a user researcher at Check Point Software Technologies in Israel. As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products and growing and nurturing a professional community of 1,000 practitioners.
Tomer is an experienced speaker at local and international conferences, a published author of ...
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