Epilogue
SCOTT Berkun
A ship is safe in harbor, but that’s not what ships are for. —William Shedd
Last piece of advice: if you want buy-in, do a great job
It’s important to get stakeholders to buy into UX research. It is even more important to do high-quality research work. You cannot get buy-in from stakeholders for crappy research. Invest more in becoming a knowledgeable researcher and in performing high-quality, relevant research. This work ...
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