It's Not the Size of the Data -- It's How You Use It

Index

The index that appeared in the print version of this title does not match the pages in your eBook. Please use the search function on your eReading device to search for terms of interest. For your reference, the terms that appear in the print index are listed below.

ABCs (attributes, benefits, and claims)

in brand health monitoring

in male shaving product example

accountability

culture of

practice of

action(s)

for behavior change

data-driven

and hard P&L outcomes

moving from insight to

adaptation

of dashboard output

standardization vs.

advertising

adjusting budget allocation for

in emerging vs. matures markets

in media content

trust in

see also marketing budget

Allstate

Ambler, Tim

and “general approach” to KPI generation

on metric generation ...