CHAPTER 6
Build Your Database
Information is more important than intelligence.
—JOHAN CRUYFF
Information may be more important than intelligence, but it takes intelligence to filter irrelevant information.
—NASH FRESCO
NOW THAT YOU HAVE IT'S FULL-FLEDGED SUPPORT, it's time to build your database. Don't underestimate the time-consuming and tedious work of cleansing, formatting, extracting, transforming, and loading required data into a compliant database.
A dashboard's value largely depends on data it contains. In this chapter we will focus specifically on how to develop and manage a database.
PLANNING THE RIGHT DATABASE
A customer database stores relevant information concerning a firm's customers and contacts, and makes it available primarily ...
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