About the Author
PROFESSOR KOEN PAUWELS integrates research, teaching, and consultancy across Asia, America, and Europe. He is the most published and awarded researcher on marketing performance, with more than thirty peer-reviewed publications and over 2,000 citations. He won the 2010 Google/WPP Research Award, the 2011 Syntec Best Paper in Marketing/Decision Sciences Award, the 2001 EMAC best paper award, the 2007 O'Dell award for the most influential paper in the Journal of Marketing Research, the 2008 and 2009 Emerald Management Reviews Citation of Excellence, the 2009 and 2011 Davidson awards for the best paper in Journal of Retailing, and the 2009 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. Pauwels was ...
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