It's Not Rocket Science: 4 Simple Strategies for Mastering the Art of Execution

Preface

In my decades of teaching and practicing sound leadership principles, I have become convinced that the last thing most organizations need is another goal or vision they will miss because one or more of the following conditions exists:

• They can't execute to reach it; the execution process is nonexistent, poorly defined, or inconsistent.
• The leaders mean well but aren't competent enough to get the job done.
• The culture isn't strong enough to align with the vision.
• The team isn't capable of executing at the necessary level; members lack the talent, training, process, or guidance to get the job done.

It's Not Rocket Science is divided into parts that will address each of these issues, providing a basic, effective, and actionable blueprint for building a great organization of any size, in any arena:

Part One: Get the Process Right!

The chapters in this part provide a step-by-step process, master the art of execution (MAX), for effective execution that most organizations lack. When I teach these principles in my live seminars, I'm often told that a structured execution process is the something that leaders intuitively knew was both missing and holding them back from greatness.

This part will also introduce several new terms that apply to the MAX execution process. A glossary of terms in the back of the book serves as a quick reference for the new execution language you'll learn in Part One: the ultimate few goals (TUFs), MAX, MAX acts, personalized success profiles (PSPs), ...