Let’s Not Plan
I’d been working for McCann Erickson for a long time. Al Scully was one of my favorite art directors. Al was a red-faced, white-haired Irishman with the twinkly blue eyes that pronounced, “This guy is going to have a good time, no matter what.”
He said to me one day, “Hey Jay, I’ve got to do a campaign for Coke on TV. Why don’t we just go cross-country, you and I and your assistant, and we’ll do a campaign of shots of people all over the country drinking Coke.”
I said, “Look, Al, with all due respect, that’s dumb. We have to have models.”
Al said, “Jeez kid, you’re so young and thinking commercially already. Why bring models? We’ll use real people.”
“But Al, what you don’t understand is we’re going to go out there, find wonderful ...
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