CHAPTER 12
Using Business Ideas in the Social Sector
HOW DO YOU BRING EVER-BETTER PLANNING AND EVER-BETTER EXECUTION TO THE SOCIAL SECTOR?
I believe that the same core ideas that have helped make me—and countless others—successful in the for-profit world have helped make me more effective in the world of social service.
As Peter Drucker once said, the social sector needs management and discipline as much as—perhaps even more than—business does, precisely because nonprofits lack the discipline of the bottom line. Knowing client needs is not a substitute for (1) strong executive leadership, (2) an unrelenting focus on staffing with great people, (3) a culture that is both client and staff oriented, and (4) a commitment to excellent execution, all ...
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