Preface

Few will dispute that we currently face one of the greatest challenges and opportunities in modern history. As we navigate the waters of modern business, we do so at a time when even the most seasoned and experienced executives and companies are reeling from the powerful and somewhat unpredictable winds, tides, and waves of globalization. This churning environment can provide the chance for some to rise to new heights while sending others to the bottom of the sea. For example, we live in a world where a company that didn’t even exist when we sent the first edition of this book to the publisher in 2002—Wikipedia—emerged to create three times the content of Encyclopedia Britannica, the original industry creator and benchmark company for ...

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