8. Pulling It All Together

So far we have broken down and covered the elements of our change model separately. Although this helps highlight and clarify the specific parts and steps, leading change in real situations requires pulling all three elements together in an integrated fashion. The purpose of this chapter is to help you do just that. However, because leading strategic change is not confined to CEOs, we want to start the integration process with a look at a middle manager’s experience leading a strategic change. Also, because leading effective change can often require leading it, not just with internal employees, but also with external customers and suppliers, we examine an example of this as well. Finally, because for many of us leading ...

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