4. Barrier #2: Failure to Move
In the previous chapter, we voted you in as CEO of QuadQ, Inc., the signal processing firm. We now want to return you to that role. Recall that your products primarily go to the healthcare industry, and in the past they were used by scientific and hospital researchers in diagnostic tests as well as cellular and blood chemical analysis. Your analog technology has defined the leading edge for years. However, the technology has shifted from analog to digital, the market from sophisticated customers to technicians, and products from stand-alone boxes to integrated solutions.
Finally, after articulating the core contrasts and confronting key scientists with an inescapable encounter with the new type of customer, most ...
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