8. Pulling It All Together

So far I have broken down and covered the elements of the change model separately. Although this helps highlight and clarify the specific parts and steps, leading change in real situations requires pulling all three elements together in an integrated fashion. As a consequence, the purpose of this chapter is to help you do just that. I start with a major transformation of business, Deseret News, which had been successful with its business map for 150 years, but had to radically transform it in just the last five years. However, because leading strategic change is not confined to CEOs, I then examine a change initiative from a middle manager’s perspective, who must to a large extent manage the change initiative. Finally, ...

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