Chapter 10. Electronic Commerce: Challenges and Opportunities in Assessing IT Payoff
The basic model presented in Chapter 9 is applicable to all technology investment contexts, including electronic commerce, or e-commerce. Yet, there are nuances in e-commerce that deserve further attention. This chapter addresses the challenging task of technology evaluation in predominantly Web-based environments. Specifically, it presents a framework that can be used to determine the various kinds of payoff metrics in e-commerce. Below, we discuss some recent business capabilities accelerated by the advent of e-commerce. Businesses investing in IT should develop and exploit these capabilities to enhance IT payoff.
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