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IT Payoff, The: Measuring the Business Value of Information Technology Investments by Rajiv Kohli, Sarv Devaraj

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Chapter 3. The Strategic Role of Technologies

Information technology is often thought of as a solution to problems facing business. The attitude of some business managers is that if we throw enough computing power at them, we can resolve most business problems. Although that may appear to have been the case in some situations, it most likely involved a strategic evaluation and alignment of IT with business strategy before the payoff occurred.

Why is Strategy in IT Planning Important?

IT is a tool, and when used in the context of a sound business strategy, can yield significant payoff. Contrary to general belief, the technology does not have to be very sophisticated for a payoff. Peter G.W. Keen, a prominent thinker in IT management, points out that ...

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