Marketing and Selling IT Services
This still isn't being done. We've been talking about this concept since the early nineties but we have yet to see much progress. This needs to be a full time job function. Not a separate function, but as part of each and every manager's responsibility. Once again, we know that no one has the time, but this cannot be an excuse any longer. As the leader of IT, the CIO must take responsibility to market IT's services and mission throughout the company.
IT still has a rotten image out there and client-server computing has made things worse. "IT is spending millions and what are we getting in return?" is the most common theme. Now, we ITers know better—customers are getting plenty of service but they still complain ...
Get IT Organization: Building a Worldclass Infrastructure now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
