IT in Business: A Business Manager's Casebook

6   Technology opportunities forthe music industry

David CookeCranfield School of Management, Cranfield University

This chapter was originally written for publication on the World Wide Web. It was published on the Cranfield Intranet as part of the full time MBA assessment in information systems. In order to comply with the restrictions of printed media some modifications have been made. All words that had a hypertext link are emboldened in the text that follows. References to Scarlet Music indicate a major player in the industry such as Warner Music or EMI but do not relate to any specific company.

Introduction

Much of the conventional wisdom underpinning IS/IT planning is based on the notion that the business strategy informs the IT strategy. ...