IT in Business: A Business Manager's Casebook

3   Johnsons News Limited

Miranda BackSchool of Management, University of Bath

The purpose of this chapter is to explain and assess the implications of EDI (Electronic Data Interchange) to the company, looking at how it has used different EDI methods to share information in the industry and transform supplier/consumer relationships, enabling it to gain competitive advantage.

Methodology

The majority of the research was in the form of interviews with Andy Watkins, the Retail Technology Manager at Johnsons. He initiated the setting up of the project and has progressed it through every stage, he therefore has very in-depth knowledge about the system and the ideas behind it. Company literature and reports have also been used to assess the benefits ...