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Islamic Perspectives on Marketing and Consumer Behavior

Book Description

In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  5. Preface
    1. CONSUMERISM AND CONSUMPTION IN ISLAMIC CONTEXT
    2. MARKETING STRATEGY AND MARKETING COMMUNICATIONS IN ISLAMIC CONTEXT
    3. MANAGING WITH ISLAMIC MARKETING
    4. REFERENCES
  6. Acknowledgment
  7. Section 1: Consumerism and Consumption in Islamic Context
    1. Chapter 1: A Simplified Method for Understanding Judgment and Decision Making of Muslim Consumers
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SIMPLIFIED JUDGMENT AND DECISION
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 2: Consumer Behavior in Islam
      1. ABSTRACT
      2. INTRODUCTION
      3. PURPOSE
      4. THE IMPACT OF ISLAMIC VALUES ON CONSUMER BEHAVIOR
      5. SHARIAH AND CONSUMER BEHAVIOR
      6. CONSUMER PROTECTION IN ISLAM
      7. CONCLUDING OBSERVATION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 3: When Faithful Consumption Meets Modernism
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    4. Chapter 4: Consumers' Purchasing Behaviour for Fresh Meat from Modern Retail Stores and Traditional Markets in Malaysia and Indonesia
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. APPROACH
      5. RESULTS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITION
    5. Chapter 5: Islam and Consumption
      1. ABSTRACT
      2. INTRODUCTION
      3. ISLAM AND THE MUSLIM CONSUMER
      4. THE INDIAN-MUSLIM PROFILE
      5. THE MUSLIM CONSUMPTION
      6. THE POTENTIAL MUSLIM MARKET
      7. FUTURE RESEARCH DIRECTIONS
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
  8. Section 2: Marketing Strategy and Marketing Communication in Islamic Context
    1. Chapter 6: Islamic Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. ISLAM, POLITICS, AND CONSUMPTION
      4. ISLAM, CULTURE, AND CONSUMPTION
      5. ISLAMIC CULTURE AND CONSUMER BEHAVIOR
      6. IMPLICATIONS OF ISLAMIC CULTURE ON ISLAMIC MARKETING
      7. INTIGRATING ISLAM WITH POLITICS AND CULTURE
      8. MANAGERIAL IMPLICATIONS
      9. FUTURE RESEARCH DIRECTIONS
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    2. Chapter 7: Marketing Communications in the Islamic Perspective
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SUCCESSFULLY COMMUNICATING WITH A MUSLIM
      5. UNDERSTANDING THE HALAL BRAND
      6. CREATING DIALOGUE AND ESTABLISHING TRUST
      7. THE ISLAMIC PORTFOLIO
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
    3. Chapter 8: Practical Applications in Marketing Strategies and Consumer Behaviour in an “Islamic” Context
      1. ABSTRACT
      2. INTRODUCTION
      3. ANALYSING THE PARADIGMS OF CAPITALISM AND ISLAM
      4. IMPLEMENTING THE MARKETING MIX IN COUNTRIES THAT CALL THEMSELVES ISLAMIC
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    4. Chapter 9: Luxury Consumption Behavior of Muslim Customers in a Culturally Distinct and an Affluent Market
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    5. Chapter 10: Demystifying the Islamic Consumer Segments
      1. ABSTRACT
      2. INTRODUCTION
      3. THE NEED FOR SEGMENTATION
      4. ISLAMIC ETHICS AND ITS IMPACT ON THE ISLAMIC CONSUMER
      5. PROBABLE SEGMENTS WITHIN THE MUSLIM COMMUNITY
      6. SEGMENTING CONSUMERS OF ISLAMIC FINANCIAL SERVICES
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
  9. Section 3: Managing with Islamic Marketing
    1. Chapter 11: Marketing Financial Services and Products in Different Cultural Environments
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. THE GLOBALIZATION OF FINANCIAL SERVICES
      4. 2. CHARACTERISTICS OF FINANCIAL SERVICES AND PRODUCTS
      5. 3. FINANCIAL MARKETING STRATEGY: GOVERNMENT POLICY
      6. 4. FINANCIAL MARKETING STRATEGY: PRIVATE SECTOR POLICY
      7. 5. MARKETING FINANCIAL SERVICES IN DIFFERENT CULTURAL ENVIRONMENTS: THE CASE OF THE ISLAMIC WORLD
      8. 6. FUTURE RESEARCH
      9. 7. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    2. Chapter 12: Accepting a New Nano-Tech-Based Technology in the Fruit Storage Industry
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. RESEARCH STUDY
      5. DISCUSSION: AN INTERPRETATION FROM A CULTURE-RELATED PERSPECTIVE
      6. LIMITATIONS OF THE RESEARCH
      7. FUTURE RESEARCH DIRECTIONS
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
      12. APPENDIX 1
      13. APPENDIX 2
      14. APPENDIX 3
    3. Chapter 13: Zakat and its Socio-Economic Merits
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE DESIGNATED RECIPIENTS OF ZAKAT
      5. BENEFITS OF ZAKAT AT A MACRO LEVEL
      6. CONCLUSION: SOLUTIONS AND RECOMMENDATIONS
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    4. Chapter 14: The Perspectives of E-Commerce in Arab Region
      1. ABSTRACT
      2. INTRODUCTION
      3. METHODOLOGY
      4. BACKGROUND OF THE STUDY
      5. ISSUES, CONTROVERSIES, PROBLEMS
      6. FUTURE RESEARCH
      7. RECOMMENDATIONS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
  10. Compilation of References
  11. About the Contributors