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Is It Safe? Protecting Your Computer, Your Business, and Yourself Online by Michael Miller

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Chapter 9. Fraud on the Corporate Level: Online Advertising Click Fraud

One more type of Internet-based fraud is worth examining—although this fraud doesn’t directly affect the consumer. Click fraud affects advertisers, when scammers deliberately inflate the click-through rate on an online advertisement, thus making the ad appear more popular than it really is and causing the advertiser to pay higher rates based on the supposedly higher click-throughs.

Click fraud occurs when individuals or automated software programs repeatedly click the links that appear in web ads. Because there aren’t real people viewing a real ad, the activity is fraudulent. And, because advertisers pay for these ads based on number of clicks, they end up paying more without ...

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