Part III. ARE WE THERE YET?
CHAPTER 13: RESISTANCE IS FUTILE
In which we discover how to tell if someone is interested even when they say they are not – and how we overcome all resistance
CHAPTER 14: THE PRESSURE GAME
In which we examine persuasion techniques that may be described as high pressure, but then don't we need a little pressure to succeed?
CHAPTER 15: BIG DECISIONS
In which we discover whether our subject is being persuaded to make a major or minor decision
CHAPTER 16: MEASURING SUCCESS
In which we discover how, in a small decision, a simple 'yes' is all we need for success, but in more complicated decisions it is very hard to know exactly where we are
CHAPTER 17: IT'S A REAL BARGAIN
In which we discover the to and fro, the cut and thrust, and ...
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