John Fenton, How to Sell Against Competition, Pan Books,
Heinz M Goldman, How to Win Customers, Staples Press,
Dale Carnegie, How to Win Friends and Influence People,
Eric Berne, Games People Play, Penguin, 2010.
Michael Argyle, The Psychology of Interpersonal Behaviour,
Penguin Books, 1994.
Niccolo Machiavelli, The Prince, Longman, 2004.
Great for mind-games.
Roger Fisher, William Ury and Bruce Patton, Getting to Yes,
Random House Business Books, 2003.
Great book on negotiating.
Ricardo Semler, The Seven Day Weekend, Century, 2004.
My previous books on persuasion:
The Writing on the Wall: The Campaign for Commonsense
Business, Capstone, 2002.
Resistance is Useless: The Art of Business Persuasion, Capstone,
Go It Alone: The Streetwise Secrets of Self-employment,
The Way of the Dog: The Art of Making Success Inevitable,
CSBK004-22.indd 243CSBK004-22.indd 243 5/21/10 3:55:29 PM5/21/10 3:55:29 PM