O'Reilly logo

Irresistible Persuasion: The Secret Way To Get to Yes Every Time by Geoff Burch

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

243
SOME INTERESTING
READING
John Fenton, How to Sell Against Competition, Pan Books,
1986.
Heinz M Goldman, How to Win Customers, Staples Press,
1958.
Dale Carnegie, How to Win Friends and Influence People,
Vermilion, 2006.
Eric Berne, Games People Play, Penguin, 2010.
Michael Argyle, The Psychology of Interpersonal Behaviour,
Penguin Books, 1994.
Niccolo Machiavelli, The Prince, Longman, 2004.
Great for mind-games.
Roger Fisher, William Ury and Bruce Patton, Getting to Yes,
Random House Business Books, 2003.
Great book on negotiating.
Ricardo Semler, The Seven Day Weekend, Century, 2004.
Great book.
My previous books on persuasion:
The Writing on the Wall: The Campaign for Commonsense
Business, Capstone, 2002.
Resistance is Useless: The Art of Business Persuasion, Capstone,
2003.
Go It Alone: The Streetwise Secrets of Self-employment,
Capstone, 2003.
The Way of the Dog: The Art of Making Success Inevitable,
Capstone, 2005.
CSBK004-22.indd 243CSBK004-22.indd 243 5/21/10 3:55:29 PM5/21/10 3:55:29 PM
CSBK004-22.indd 244CSBK004-22.indd 244 5/21/10 3:55:29 PM5/21/10 3:55:29 PM

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required