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Irresistible Persuasion: The Secret Way To Get to Yes Every Time by Geoff Burch

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PART FOUR
THE PSYCHOLOGY OF
PERSUASION
CHAPTER 20: IT’S ALL IN THE MIND!
In which we learn that people make decisions in their heads.
When we understand how this process works we can
infl uence the outcome
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CSBK004-20.indd 228CSBK004-20.indd 228 5/21/10 1:45:40 PM5/21/10 1:45:40 PM

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