Chapter 18. EVERYTHING'S NEGOTIABLE
In which we learn that there is much more to negotiation than simple bargaining
As we climb towards the heady heights of negotiating skills, things start to change. The magic of good negotiating means that both parties can come away happy. It is like a sort of wonderful synergy where almost unbelievably everyone gets what they want. But it takes an extremely skilful negotiator to achieve this. Never fear, it is a skill that with practice anyone can master. And strangely enough, once again good old basic selling skills will help us.
My favourite story that has been oft repeated is the tale of two sisters fighting each other with screams and shouts and lots of hair pulling. You decide as a skilled negotiator that ...
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