Book description
"Geoff Burch is the master of persuasion"
—Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps
This book will change your life. (Is that persuasive enough?)
Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable.
Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods.
Geoff Burch is the presenter of BBC TV's All Over the Shop. When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.
Table of contents
- Copyright
- ACKNOWLEDGEMENTS
- INTRODUCTION: LET'S START AT THE VERY BEGINNING
- I. PLANNING YOUR JOURNEY TO SUCCESSFUL PERSUASION
-
II. THE JOURNEY
- 3. MONEY GROWS ON TREES
- 4. I DIDN'T EXPECT THAT
-
5. BORN TO BE BAD?
- 5.1. Building His Vision
- 5.2. Harness His Enthusiasm
- 5.3. Yes, I Believe
- 5.4. Timeout
- 5.5. Stating The Bleedin' Obvious
- 5.6. Passion Fruit
- 5.7. Choose Your Attitude
- 5.8. First Day at Work
- 5.9. Kevin Goes to Zurich
- 5.10. The Dirty Dog
- 5.11. Play Nicely, Now!
- 5.12. Behaviour That Changes Behaviour
- 5.13. Make 'Em Smile, Make 'Em Smile
- 6. VERY INTERESTED
- 7. THE TOUGH OLD MONSTERS OF SALES
- 8. WHEN I'M CALLING YOU
- 9. NOW YOU'RE ASKING
- 10. THE CUNNING PLAN
- 11. A.I.D.A. OLD BUT STILL LOVELY
- 12. SHOWBUSINESS
-
III. ARE WE THERE YET?
- 13. RESISTANCE IS FUTILE
- 14. THE PRESSURE GAME
-
15. BIG DECISIONS
- 15.1.
- 15.2. Major or Minor?
- 15.3. No Decision, No Blame
- 15.4. Exposed
- 15.5. All Change
- 15.6. Dissatisfaction Guaranteed
- 15.7. Living in The Past
- 15.8. Down to Brass Tacks
- 15.9. The Problems are Growing
- 15.10. It's Never as Easy as It Seems
- 15.11. They'll Beat a Path to Your Door
- 15.12. The Sword Swallower's Dilemma
- 16. MEASURING SUCCESS
- 17. IT'S A REAL BARGAIN
-
18. EVERYTHING'S NEGOTIABLE
- 18.1.
- 18.2. They Just Want to be Happy
- 18.3. Nothing Personal
- 18.4. War is a Serious Business
- 18.5. Go Looking for Trouble
- 18.6. Don't Get Personal
- 18.7. Indecent Exposure
- 18.8. Hidden in The Small Print
- 18.9. How Low will You Go?
- 18.10. Kill The Wabbit!
- 18.11. Develop Your Backstop
- 18.12. Let Them Blow Off Steam
- 18.13. Too Much Invested to Walk Away
- 19. PERSUASIVE MARKETING
- IV. THE PSYCHOLOGY OF PERSUASION
- GOODBYE FOR NOW
- SOME INTERESTING READING
- ABOUT THE AUTHOR
Product information
- Title: Irresistible Persuasion: The Secret Way To Get to Yes Every Time
- Author(s):
- Release date: August 2010
- Publisher(s): Capstone
- ISBN: 9781907312489
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