Praise for Irresistible! Markets, Models, and Meta-Value in Consumer Electronics
“Consumer electronics is one of the largest, fastest growing, most exciting, and most ruthless markets in the global economy. And technology and innovation are pouring into the space at an accelerating pace. Unfortunately, many vendors are not making money. Maniacal focus on return on investment is the key to success, and this book provides thought-provoking ideas on how to drive it.”
—Mike BingleManaging DirectorSilver Lake Partners
“An industry built on the foundation of market dominance is being shaken up. In consumer electronics, those keystone companies that appraise the innovative value of niche players regain profitable growth. This book outlines what it takes ...
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