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Irresistible! Markets, Models, and Meta-Value in Consumer Electronics by Hagen Wenzek, George Bailey

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Chapter 13. Consumer Electronics in China in Year 2011

Albert Li

Things have changed dramatically in China in the last 25 years, and the story of the piano-playing Kong shows you just how much.

As early as the 1970s during China’s Cultural Revolution, a little boy named Kong was coached by his mother to learn to play the piano. Twenty-five years later, Kong has turned out to be a world-class performing artist playing classical music all over the world, which is a success against the odds for any piano player. However, as a boy in Shanghai, Kong learned to play the piano without ever using a piano. His family could not afford one.

During that turbulent time in China’s history, Kong’s family was deprived of materialistic leisure products, even ...

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