Chapter 11. Differentiation Through Product and User Interface Design
Paul Brody, Hagen Wenzek, Tom Osterday
Technological convergence between consumer electronics, mobile telephony, and personal computers has resulted in a dramatic increase in the intensity and variety of competitive products in the CE industry. Common components and highly-efficient procurement business practices enable companies like Dell and HP to enter traditional consumer electronics markets that used to be dominated by companies such as Sony and Matsushita with an immediately competitive offering.
Though it is still possible to be technologically distinctive, the combined raise of sophisticated Original Design Manufacturers (ODMs) and software licensors for consumer electronics ...
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