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Irresistible! Markets, Models, and Meta-Value in Consumer Electronics by Hagen Wenzek, George Bailey

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Chapter 8. IBM’s Global Technology Outlook and Its Implications to Consumer Electronics

Iris Ginzburg, Akihiro Horibe, Yossi Lichtenstein, Norishige Morimoto, Robin Williams

Innovation is the lifeblood of the electronics industry. It pulses with new ideas and new products such as FAX, the PC, the MP3 player, the mobile phone, and many infrastructure innovations, some of which fundamentally change the way people live, work, and play. Innovation occurs at the intersection of invention and business insight—in a fusion of new developments and new approaches to solve problems.

IBM uses its Global Technology Outlook (GTO) process to systematically gain insight about the future of technology, to identify trends, and to project where the next inventions ...

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