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Irresistible! Markets, Models, and Meta-Value in Consumer Electronics by Hagen Wenzek, George Bailey

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Chapter 7. The Soul of the Next Generation of Consumer Electronics Products

Lisa Su, Jim Kahle, Kevin Reardon, Allan Henderson

The Cell Broadband Engine (Cell BE) is a new processor chip jointly developed by IBM, Sony, and Toshiba that delivers the next leap in raw computing power. It is also the betting favorite to be the spark for the next consumer electronics (CE) revolution.

The Cell BE processor is sometimes called a “supercomputer on a chip” because it contains technical attributes from supercomputers, servers, and real-time systems and because a Cell BE processor runs media and high-performance workloads more than 10 times faster (on some applications) than today’s PC configurations and for some key applications, many more times that speed. ...

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